Increase Conversions Through Facebook Pay Per Click (PPC)

Facebook is a great tool that for a long time has been used to stalk friends and foes. It is also a marvelous marketing tool for businesses.

Over the years, Facebook has grown to be the largest social site with over 1.3 billion active users. The beauty of employing Facebook PPC marketing strategy is that it allows you to attract premium quality targeted leads thus upping conversion rates.

Facebook Ads Targets Users Based On Pages Most Visited

Facebook AdsFacebook has changed targeting techniques. Initially, Facebook used to consider the interests of a user and pages they have liked for ads placement. Nowadays, the system displays ads to the user based on the web pages they visit most and search terms among others. Though this may be seen as over stepping privacy, marketers are able to channel more quality traffic to their websites.

Facebook marketing involves driving traffic either to your website or to your company’s Facebook page. Either way, you need to ensure that your ads are properly targeted. It is only through Facebook pay per click business or SEM that you can account for every buck you spend on marketing.

Running Facebook Ads that Convert

Facebook is a great platform to reach out to your customers. You need to drive customers, and not visitors, to your landing page. Facebook ad campaigns are effective when you have optimized the landing page for the user.

To be successful in Facebook PPC marketing, you have to know your audience.

First off, let your ads be interest based. With Facebook PPC, you can target users based on location, gender, age, relationship status, education and interests. Second, you need to create a great lead magnet. Put simply, a lead magnet is an offer you give to your visitors to entice them to give you an email address. You can choose to give out an eBook, a video training, free tools and email courses among others.

Optimize your landing page for Facebook leads.

A landing page should have three basic elements; a headline, subtitle and a call to action. The landing page should be strictly focused on conversion and should be persuasive. There are a number of ways to persuade potential customers; showcase badges of renowned customers, showcase detailed testimonials and make the CTA buttons convincing.

Facebook PPC Mistakes

If not executed correctly, Facebook marketing can be risky. It is easy to get lots of visitors and not customers. If you are new to PPC, you need not fret but learn to run a profitable ad campaign through practice.

There are a number of mistakes that can cost you money. These include sending leads to your home page or your contact page, failing to split-test your ad texts, relying so much on broad match keywords and failing to take advantage of negative keywords. You should consider factors that make you want to click on a Facebook ad and what makes you offer your email address or buy a product online.

Facebook PPC is great when merged with other forms of marketing such as SEO. If you want to generate traffic for your company’s Facebook page, visitors will want to see unique and informative content. To this end, you must merge Facebook marketing, content marketing and other forms of SEO.

Key Tips For Local Business Lead Generation

Marketing is a dynamic concept, which requires companies to frequently change their strategies to meet changing customer demands. A few statistics have shown a report indicating that 51% of American based customers get information on local businesses from the Internet.

Local business lead generation is the process used by companies to stimulate demand of their products by targeting customers with a higher probability to purchase or higher conversion rate within their local area.

Local seo leads enables a company to use SEO techniques to target local customers as opposed to traditional methods like TV, word of mouth and postal yellow pages.

In spite of its potential to increase sales, lead generation is a big challenge to companies. According to 360 leads report, out of 78% of companies that engaged in lead generation in 2014, only 17% were successful. Hence, the following tips can help a company generate local seo leads successfully.

Must Do’s For Successful Local Business Lead Generation

local SEO A business website is a necessity to a company in this digital age. As more customers go online to search for information, it is time to take your brand where the people are through your website. The website acts as your online store thus it must have relevant, updated and accurate content.

Make the website easy to navigate by using the services of a web designer.

Remember, you have less than 20 seconds to create a first impression, if a customer finds your website complicated, irrelevant or hard to navigate they simply click on the next one which can be your competitors.

Search engine optimization enables your website to appear on search results and rank higher. According to, customers view high ranking websites as more credible, relevant and informative.

Local businesses can target customers in their locality; hence use geographic specific keywords in developing your page title, content or header tags. Popular search engines like Google and keyword discovery can give you an idea regarding the phrases customers are likely to use while searching for products related to your company.

Use this information to developed customized content for the website. Remember to include your phone number, emails or any other communication channel the customers can use to reach you. The ‘contact us’ icon can enable you convert visitors to customers.

Connect With Your Audience

Always strive to be prompt in responding to en-queries from visitors and make follow-ups using the email provided by customers. Encourage customers to leave reviews on the website to increase search rankings and conversion rates. Visitors tent to trust customer testimonials more than your content hence encourage positive customer testimonials.

Social media is a new trend in digital marketing that cannot be ignored. Having a Facebook page or twitter account can enable you interact with customers and respond to their questions and concerns. Social media is cost effective and effective hence is ideal for small businesses seeking to generate quality leads on a low budget. For a few dollars, you can sponsor the Face book page to get likes from your local area.

Starting a blog is another great way to generate local seo leads. The blog enables you to talk about your products and services, your past success stories, and commitment to your area.

By appreciating past customers for working with you through the blog, you encourage them to use your services again as well as leave positive customer reviews on the blog. Optimize your blog by writing great articles using keywords related to your locality. The url and location in your blog should indicate your commitment to the local area.